Why Common Sense Analytics?

The dictionary offers the following definitions:

Common sense:

Sound practical judgment that is independent of specialized knowledge, training, or the like; normal native intelligence


  1. Logic; the science of logical analysis
  2. The analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software
  3. The patterns and other meaningful information gathered from the analysis of data


Putting it all together, then, is the premise of Common Sense Analytics.  I believe that analytics should be accessible to anyone, and that is why I started my business and this website.


I’m excited you found your way here!  There are several options for you:

  1. Stroll around the site.  See what interests you and about what topics you would like to learn more.
  2. Contact me about consulting and collaborating on a project with you.
  3. Ask me about speaking at an upcoming event.




The ONE Thing You Must Do Before Starting Any Business Analysis
September 1, 2020
    Do you remember the last time you wanted to get some insight from your business data?  I’m fairly certain it wasn’t more than a few days ago.   Did you find what
How to Use Business Analytics If You’re Not Sure Where to Start
July 21, 2020
Many business managers intuitively know that they should be using analytics as part of running their business.  But understanding the need is not the same as knowing how to use it.  
Your Business Analytics Program: 7 Reasons Why You’re Not Seeing Results
Your Business Analytics Program: 7 Reasons Why You’re Not Seeing Results
June 9, 2020
    Do you just know that business analytics can help your business thrive? Have you tried, unsuccessfully, to integrate analytics into your decision-making? Are yo